Tiktok campaign in collaboration with high fashion brand Burberry for their Holiday season.
This card features a reversed automatic pull strap that moves 3 hidden pivot mechanisms.

Julia Yus | paperjulia
Tiktok campaign in collaboration with high fashion brand Burberry for their Holiday season.
I studied graphic design at UCM, but it wasn’t until years later, during the 2020 pandemic, that I rediscovered my love for pop-ups.
Determined to pursue this passion, I focused on paper engineering by teaching myself new techniques and began building a portfolio of personal projects. After sharing my work on social media and collaborating with friends, I quickly started receiving commissions from publishers and companies.
Today, I can say I have the coolest job in world. I get to turn my client’s ideas into creative papercraft campaigns that tap into a childlike wonder that everyone can resonate with.